In today’s world, the retention of members, it is important that the members are all the benefits of membership and stay up to date. New media tools such as social media and text messaging are good ways to get in touch with current and new members who are on the go with their cell phones to keep.
Here are 5 ways to use SMS to keep in contact with the members
First Opt-in Alerts on live events. Send a simple text message to 160 characters to the members that these signals connected to the events of today with a phone number and e-mail address for the purchase of tickets.
Second Marketing opportunities at live events. We all love free stuff, so why not everyone that comes PRICE text it to a speed dial number for a chance to win. They are not all business cards and deal the data entry.
Third Communications staff. Stay in touch with your team via SMS. Recall that a staff meeting or lunch.
4th Follow your marketing goes. Newspaper ads, radio spots and brochures can be marked with a simple call to action for targeted support. See how it works for your organization and smarter purchases in the future.
5th Prospecting. Stay in touch with people who have expressed an interest in your company, but not before. If you can prove it is all the benefits of membership, they tend not to combine?
Mobile Marketing via SMS is an excellent communication tool for the Chamber of Commerce and organizations of young professionals.
October 13th, 2011
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